Comments on: The Dangers of Unmoderated UGC http://www.kellieparker.com/2009/07/20/the-dangers-of-unmoderated-ugc/ online community. social media. a dash of real life on the side. Thu, 18 Feb 2010 00:42:33 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: kellie http://www.kellieparker.com/2009/07/20/the-dangers-of-unmoderated-ugc/comment-page-1/#comment-61 kellie Tue, 21 Jul 2009 14:05:07 +0000 http://www.kellieparker.com/?p=118#comment-61 Claire, I totally agree. But obviously, it's just a matter of time before companies get caught with their pants down. I also agree that the larger communities tend to attract this kind of thing. Especially when it's also for a brand that has its detractors. The larger your community, or your potential community, the more resources you need to invest. But it's often large companies that are tight-fisted with the cash and resources. And then they use incidents like this as evidence that they shouldn't have community at all. Claire, I totally agree. But obviously, it’s just a matter of time before companies get caught with their pants down.

I also agree that the larger communities tend to attract this kind of thing. Especially when it’s also for a brand that has its detractors. The larger your community, or your potential community, the more resources you need to invest. But it’s often large companies that are tight-fisted with the cash and resources. And then they use incidents like this as evidence that they shouldn’t have community at all.

]]> By: cdragin http://www.kellieparker.com/2009/07/20/the-dangers-of-unmoderated-ugc/comment-page-1/#comment-59 cdragin Tue, 21 Jul 2009 11:19:59 +0000 http://www.kellieparker.com/?p=118#comment-59 Community functionality has become very easy to add...which means that companies are able to implement it and forget about it. Moderating would require them to actually hire someone to, um, moderate. My guess is that a lot of these community areas of companies will disappear once they realize it may require resources (read: money) on their part to maintain. The irony is that it's the successful communities that will attract the pranksters...so companies that find their traffic numbers up are probably more likely to find their community becoming a marketing avenue that requires maintenance and resources rather than a free ride. Community functionality has become very easy to add…which means that companies are able to implement it and forget about it. Moderating would require them to actually hire someone to, um, moderate. My guess is that a lot of these community areas of companies will disappear once they realize it may require resources (read: money) on their part to maintain.

The irony is that it’s the successful communities that will attract the pranksters…so companies that find their traffic numbers up are probably more likely to find their community becoming a marketing avenue that requires maintenance and resources rather than a free ride.

]]> By: mel http://www.kellieparker.com/2009/07/20/the-dangers-of-unmoderated-ugc/comment-page-1/#comment-55 mel Tue, 21 Jul 2009 04:40:06 +0000 http://www.kellieparker.com/?p=118#comment-55 i love foodnetworkhumor!!!!! i love foodnetworkhumor!!!!!

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