Two New Speaking Engagements Added

I’ve just added two new speaking engagements!

In October, I’ll be speaking at the Digital PR Summit in New York City. I’ll be on a panel about measuring your digital PR efforts. Now, I certainly don’t want to misrepresent myself or confuse anyone. I do not work in PR, and never have. I think there can be a lot of overlap between community and PR, but there are a lot of areas where they don’t overlap at all. Earlier this year, I co-presented at the New Communications Forum with Connie Bensen, where I talked about the different tools that we use at SEGA to measure our community efforts, including brand monitoring tools, traditional web management tools, and the stats provided by social media sites. I also discussed some of the ways in which we are limited in how we measure effectiveness. The fine folks from PR News Online were in the audience, and asked me to speak at the Digital PR Summit later this year. I happily accepted, and I’m hoping to share my unique knowledge and experience, and I’m hoping to learn a lot, too.

I am also pleased that I’ll be speaking again at the Community 2.0 conference next year. All of the speakers are still being confirmed, but it’s looking like I’ll be on a panel about the business uses of Twitter (where I hope to discuss SEGA’s Free Stuff Friday giveaways) and I’ll also be doing a solo session on managing multiple brands in community. I have really learned a lot in having multiple people managing multiple brands over multiple tools, and I hope to share some of my learnings.

If you are interested in having me speak at an upcoming conference, I’d be honored! Please look at my page on speaking, and send me an email.