Moderation: When Good Tools are Used for Bad Reasons

Disemvoweling has been around since Teresa Nielsen Hayden invented it in 2002, although it’s only gained popularity in recent years. The concept is simple — remove the vowels from a profane, hateful, or otherwise dis-allowed comment in order to take the “heat’ out of it. The original post remains, and you can get the sense of what it originally said without needing to endure it in its entirety.

It’s one of the popular tools of moderation, but like all moderation tools, it’s not right for all situations, all reasons, or all communities. A tool is just a tool — what matters is how you use it. What matters more is WHY you use it.

As I was reading Consumerist this afternoon, I came across a story about Hearst telling a blogger to stop using the disemvoweling tool they have on their blogs. What struck me at first was that there was a lawyer somewhere in Hearst making an argument against using this tool. This seemed odd to me, so I clicked the link in their post that went to the blogger’s entry on being told to stop disemvoweling people, to see what his reaction was. What I found was a whole second layer to the story, and the real lesson here.

In his TimesUnion.com blog, Matt Baumgartner discussed why he was told to stop disemvoweling, and why he doesn’t want to do it.

For the record, I like taking away people’s vowels when they have something negative to say about me or someone else.  It feels empowering.  And it’s one of the few joys this blog brings me.  When I see someone get even more angry after they see their vowels were removed, I laugh and then dance around my room.

And, here’s the real problem. A good tool used in the wrong way. Disemvoweling a post for breaking the community standards/rules of posting/whatever you call them. (You do have some sort of community standards, right? If not, get some ASAP.) But taking any negative moderation action on a comment or post simply because they disagree with you or say something negative about you is just wrong. If you are that thin skinned, and especially if negative moderation is one of the few joys you have, then you need to take a step back and decide if blogging/posting/moderating/community management is really right for you. It’s not about revenge or power, it’s about creating a good interactive space for everyone to participate in.

You will get way farther with people who disagree with you and think negatively about you by engaging them head-on in your own space. I’ve seen people start out to be harsh critics and turn out to be raving fans, and all it took was a little interaction and reassurance that someone’s listening.

We all have our bad days and our pet peeves. I’d be lying if I said that I’ve never smiled and giggled as I’ve banned someone from a community because I was so happy to see them go. But it’s about wielding the power fairly and equally, and not getting drunk from the power. Which Mr. Baumgartner clearly has on his TimesUnion blog.

The tools you use don’t matter as much as the people using them.