Archive for Twitter

Southwest Fails Kevin Smith and Themselves (Now with Update!)

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Kevin Smith was asked to get off a Southwest flight because of his size, and the controversy over Southwest’s Customer of Size policy was re-ignited. I’ve got a lot of feelings on the issue, and I’ve broken them into 3 parts — the policy, the social media/pr response, and my personal feelings on the issue. It’s an epic but meaty tome that I hope everyone can learn something from.

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Get a Discount for NewComm Forum

NewComm 2010

Meet me at NewComm 2010 and get a $100 discount on your registration! Details inside.

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Behind SEGA’s Free Stuff Friday

Free Stuff Friday 7/24/09

What do all these items have in common? They are just some of the things we’ve given away to fans during Free Stuff Friday. Our Twitter giveaways have been very successful, and I wanted to share a behind-the-scenes look into how we do them. At the least, I hope companies can stop using Twitter as just another avenue to push a marketing message.

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Social Media “Experts” are Killing Us

With all the self-proclaimed “social media experts” on the internet, it’s no wonder that companies have a hard time knowing who to trust with their social media. But are these people doing any real harm? I probably gave my opinion away in the title, but I do have some ideas for how to solve the issue, or at least make it better.

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Social Networking and Trial Juries

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Social media and the internet are impacting the court system, and can result in mistrials and unfair trials. Find out why this is important, and what you can do (and not do) to prevent a mistrial when you’re serving on a jury.

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