EA had an interactive photo contest at Comic Con. But it’s not that simple. They encouraged patrons to “commit acts of lust” with their “booth babes”. Because apparently sexual harassment is awesome.

Dave Balter of BzzAgent shares his tips with Guy Kawasaki, and I weigh in with some points of my own. Got questions not addressed here? Let me know. I’m happy to take them on.

Setting rules and expectations for your users from the beginning is crucial. If you skip this step, you’ll spend a lot of time and money wishing you had. The developers of City of Heroes found this out the hard way.