Kellie Parker

I have been working in online communities and social media since 1998. My main speaking topics include: online community set-up and strategy, online community management, integrating community into a site, finding the right community platform, and integrating print and user generated content. However, I am able to speak about all subjects of social media, user generated content, and online community.

Please contact me at kellie dot parker at gmail dot com to discuss having me speak at your event.

Future Talks

2010

• Online Community Unconference – June 9, 2010 in San Jose, CA
• Grace Hopper Women in in Computing Conference – September 28 – October 2, 2010 in Atlanta, GA
• PR News Digital PR Summit – October 6, 2010 in New York City

2011

• Marketing 2.0 – March 28 & 29, 2011 in Paris, France

Past Talks

2010

• Business Wire - Strategic Thinking in PR, IR, and Media Relations in the Conversational Age – January 14, 2010

• New Communications Forum – April 20-23 2010 in San Mateo, CA. I presented a session on business uses of Twitter.
• Social Media & Community 2.0 Strategies – May 3 – 5, 2010 in Boston. I presented a session on managing multiple brands as well as participated in a panel discussion on business uses of Twitter.

2009

• New Communications Forum, San Francisco CA (Community Management and Metrics; SEGA case study)
• Community 2.0, San Francisco CA (All-day session on the basics of community building and panelist for “How to be a Kick-@$$ Community Manager”)
• Panelist on the pilot episode of the Online Community Roundtable podcast about the changing role of the community manager.
• Online Community Summit 2009, Sonoma CA (session on SEGA’s Free Stuff Friday initiative)
• Digital PR Summit – October 22, 2009 in New York City. Panel: How to Measure All Your Digital PR Efforts
• ASBPE Digital Symposium – November 6, 2009 in San Francisco. I spoke during the session on “Leveraging the Power of B2B Social Communities”.
• PR News Webinar on Social Media Metrics

2008

• Online Community Unconference, Mountain View, CA (“Community Management 101: How To Get Started in This Big Wide World” — strategies for starting an online community)
• Community 2.0, Las Vegas, NV (Community Manager: Strategies for Herding Cats” — forming and implementing a cohesive community strategy to simplify your job and make it better)
• Online Community Business Forum, Santa Fe NM (Moderated all-women panel on the future of online communities)
• Web 2.0, San Francisco, CA (“Community Building: Good, Bad, and Ugly” — panelist)
• Google Guides Conference, Mountain View, CA (panelist)

2007

• Global Media Institute (IDG Internal Conference), Cambridge, MA (community management techniques)
• Media Management Institute (IDG Internal Conference), Boston, MA (the importance of online communities to our business units)
• PC World & Macworld Product Line Meeting (IDG Internal Conference), Boston, MA (panelist; session on online community initiatives at IDG)
• OMMA West, Los Angeles, CA (moderator; panel on virtual worlds)

2006

• Media Management Institute (IDG Internal Conference), San Francisco, CA (community management basics & trends)
• PC World & Macworld Product Line Meeting (IDG Internal Conference), Toronto, Canada (integrating community in the editorial process)

Feedback

“If that panel had been a CAPTCHA, you’re the only one that would have passed ” — Clay Shirky, author of Here Comes Everybody

These quotes have been provided to me by various conference organizers. They were obtained through post-conference surveys and comment cards.

• “One of the best lectures I attended at the conference. I would go to any class she presents in the future.”
• “Kellie is fantastic and shared a lot of great information in a short amount of time.”
• “Great presentation and showed great knowledge on the areas of community. Gave me a lot of great ideas to share.”
• “This was a great discussion. I had no idea how involved the behind the scenes folks have to be. They really have a tough job steering these communities in a direction that is beneficial.”
• “Great info, lots of ideas, I had not heard about the point systems for engagement so I learned some new things.”
• “Great perspective. Great illustration of how you need a community that maintains momentum.”
• “Kellie was really interesting.”
• “Very exciting.”
• “Great presentation! Very thought provoking. I am impressed with the innovative, risk-taking attitudes embraced by these online initiatives. [Kellie is] a great talent in this space.”
• “Energetic presentation!!”
• “Kellie’s presentation was intriguing!”
• “Very interesting from all points of view.”
• “Hot topic, lots of practical tips. Great!”
• “Kellie effectively conveyed the importance of community and how it works in the present climate.”
• “I learned a lot about community building — an area I knew little about before.”
• “Very good. The tips in building up communities are very useful.”
• “Great presenter.”
• “Very informative.”
• “Kellie is a very strong presenter who knows her topic.”
• “Great info — well done.”
• “The presentation was very entertaining.”

Video

After the 2010 Business Wire conference on strategic thinking in a conversational age, I was asked to describe how the community team at SEGA uses video to help promote our Free Stuff Friday giveaways on Twitter. Here is a portion of my interview.

This is more video of me and my fellow panelists at the Business Wire event.

Business Wire Silicon Valley Social Media Event 01.14.10 from businesswire on Vimeo.

Here is video of the first half of my 2008 Web 2.0 panel “Community Building: The Good, The Bad, and The Ugly”. The panel was moderated by Jeremiah Owyang (Forrester), and Dawn Foster (Fast Wonder Consulting) and Bob Duffy (Intel) were on the panel with me. I was working at PC World & Macworld at the time of this panel.

Web 2.0 Expo: Community Building: Good, Bad, and Ugly from Jive Software on Vimeo.